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Full Name
themma
themma
The modern marketing agency.
Full-service marketing ecosystems to modernize your marketing processes and maximize your ROI.
audience
a u d i e n c e m a t u r a t i o n
the concept of tofu, mofu, bofu is borrowed from content marketing where you create content based on where that person is on their buyer's journey
for us we are extrapolating this to a much bigger picture where each step of the funnel represents our clientele in a different stage of their journey.
within that, we target each archetype with different products/services/offerings keeping in mind the goal of transforming the tofu people into bofu people
⎑
themma a r c h e t y p e s
top-of-funnel ⎟ middle-of-funnel ⎟ bottom-of-funnel
⎑
melissa
melissa is our mainstream girl. she's very into all things trendy, loves makeup, and desperately wants to fit in.
she has big goals and dreams but doesn't know how to get them. she knows what she's doing just isn't it and there has to be more.
she has body confidence issues and is always trying to lose more weight (even when she doesn't have to). the longing for perfection never stops. and although she doesn't know it, it's starting to effect her physical health.
she's looking for products that she thinks will her look good on the outside and cover up her "imperfections" but in all actuality will make her feel good from the inside out.
she needs to be told it's okay not to be perfect. she's perfectly imperfect and she's beautiful no matter if she feels that way or not.
⎑
sara
self-aware sara has begun her transformation. she's dipped her toe out of the mainstream and is into crystals, energy work, natural health (or alternative health as she prefers to call it) and improving herself.
she's been made aware that what she puts on her body effects her body, mind and spirit and she cares about that.
she's begun to feel her energy slow and is looking for products that will bring her light back and then some.
she has a mission to complete and a tribe to serve, and she wants to be able to do that with vibrant, stable and sturdy health.
she's about to or has hit her wall of fire and needs products with pure ingredients that won't hinder her energy in mind body or soul.
mainstream products are no longer an option. purity is necessity.
⎑
natalie
natural natalie has arrived. she's made it past her hurdles and takes care of herself because she loves it not because she must.
she's made it through the thick of it and has come out the other side like a phoenix reborn.
she chooses the highest quality products with ingredients to increase longevity and stabilize herself for long term stamina.
she shows up for others in a way she never could before and is always striving to increase her ability to help others more. the products she uses reflects that.
she attends wellness and self-improvement retreats and conferences because she can and knows it helps her show up in the way she wants to.
money is no object for her and she'll spend whatever is necessary for her health, wellbeing, happiness and longevity.
alternate ⎟ avatars
expanded ⎟ archetypes
product
product progression
most people when they think of marketing and product think about it as a funnel: how can we get more people in to make the most money.... and while that is a way to think about it, it's not the alkava way.
we're always go above and beyond coming from a place of service first.
so instead of thinking of our bottom line first, we think of our customers first.
we flip the concept on its head: instead of having a funnel, we have a ladder. a ladder that increases in value as we go up, meaning our clientele are more committed as they ascend, building a deeper relationship with us as they invest more money into the products/services and offerings. deserunt,recusandae.
r o l e s
work attribution
website marketing
complete the customer journey with full-service website marketing. optimize your UX/UI experience, increase sales.
included:
- website ecosystem: UX/UI optimization, traffic conversion optimization, tracking & analytics, funnel & workflow integration
- design experience: design alignment across all platforms, copy conversion & optimization, brand consistency
email marketing
convert, delight, and excite your customers with customer-centric email ecosystems designed for conversion
included:
- email ecosystem: email sequences, workflows, newsletters, remarketing, specials and more.
- crm management: sales & pipeline systemization, contact management streamlining, reports & analytics
social marketing
utilize a social media system that converts. build brand trust without sacrificing sales.
included:
- social ecosystem: integrated social media systems, funnels & website for optimal sales conversion and customer delight.
- social sales: utilize our proven organic social conversion strategy to generate sales without paid ads investment.
seo marketing
long-term customer acquisition strategy that works. position your company as a thought leader & delight your customers with informational content designed to convert.
included:
- seo ecosystem: optimized pillar pages and content clusters for thought leadership and conversion.
- blog management: seamless integration of blog tracking, backlinking and product for lead conversion.
prototype
product progression
website marketing
complete the customer journey with full-service website marketing. optimize your UX/UI experience, increase sales.
included:
- website ecosystem: UX/UI optimization, traffic conversion optimization, tracking & analytics, funnel & workflow integration
- design experience: design alignment across all platforms, copy conversion & optimization, brand consistency
email marketing
convert, delight, and excite your customers with customer-centric email ecosystems designed for conversion
included:
- email ecosystem: email sequences, workflows, newsletters, remarketing, specials and more.
- crm management: sales & pipeline systemization, contact management streamlining, reports & analytics
social marketing
utilize a social media system that converts. build brand trust without sacrificing sales.
included:
- social ecosystem: integrated social media systems, funnels & website for optimal sales conversion and customer delight.
- social sales: utilize our proven organic social conversion strategy to generate sales without paid ads investment.
seo marketing
long-term customer acquisition strategy that works. position your company as a thought leader & delight your customers with informational content designed to convert.
included:
- seo ecosystem: optimized pillar pages and content clusters for thought leadership and conversion.
- blog management: seamless integration of blog tracking, backlinking and product for lead conversion.
next steps
things to examine during next meeting(s):
A portion of the proceeds earned through THEMMA go to supporting local and online entrepreneurs in business, marketing, finance, operations, and more.
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